How to scale successfully and sustainably with Josh Murray

The Bottom Line Podcast
Written By Debres Grace Rosal

Josh Murray is the Founder and COO of Josh’s Rainbow Eggs. Josh’s Rainbow Eggs is an environmentally sustainable free-range egg farm supplying grocery stores across Victoria.

In this episode, Josh shares how a love of Lego led him to start an enormously successful egg-farming business when he was just 9 years old. He discusses how he scaled his business from selling to neighbours to pitching Australia’s major grocery stores, the importance of product placement in the store, and how you can tell if you’re serious about starting a business.

Key lessons from the podcast

  • Start Small, Think Big – Turning a childhood passion into a thriving business, Josh shows that entrepreneurial success often begins with simple ideas and bold curiosity—no matter your age.

  • Pitch with Purpose – From local sales to supermarket shelves, scaling a business takes more than hard work. It requires knowing your value, refining your pitch, and confidently stepping into bigger markets.

  • Shelf Space Sells – Product quality matters—but placement matters too. Strategic in-store positioning can be the difference between a slow mover and a top seller.

Check out the full episode in your podcast app now:

  • Spotify: https://bit.ly/4lPmNwL

  • Apple Podcasts: https://bit.ly/3GgCooP

  • The Bottom Line: bit.ly/42earEH

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